Who This Course Is For
This course is designed for eCommerce business owners and marketers who are already running Meta Ads but want to take things further.
It’s a great fit if you:
✔️ Already have campaigns running but aren’t sure how to scale them profitably
✔️ Want to actually understand your numbers instead of guessing what’s working
✔️ Feel like your campaigns are “okay” but know they could be way better
✔️ Are ready to move beyond the basics and learn advanced optimisation and scaling strategies
Learn From The Expert
Hi, it's Bec!
Meet your instructor for this Meta ads course, Rebecca Jones, a highly skilled Meta Ad expert with 10 years of experience in the field.
As the CEO of Full Suite Digital, a renowned digital marketing agency, Rebecca has helped countless eCommerce brands of all sizes unlock the power of Meta advertising to achieve their marketing goals.
In this course, Rebecca will share her insights and strategies with you, guiding you through every aspect of Meta advertising, from ad creation to optimisation. With Rebecca's expertise and guidance, you'll gain the skills and knowledge needed to create effective Meta Ads campaigns that can drive growth and success for your business.
Bec's expertise is beyond question!
⭐⭐⭐⭐⭐
Jacqui from Nood Mood
Rebecca's course is nothing short of comprehensive. It leaves no stone unturned as it guides you meticulously through each and every step of setting up and optimising your Facebook ads account for success.
This course is not just theory; it’s a hands-on learning experience. Rebecca provides practical exercises and real-life examples that help reinforce the concepts and strategies she teaches.
And the best bit? I achieved sales straight away! Even while going through the early modules I started to see results. The strategies and techniques I learned have translated into increased traffic, higher conversions, and a boost in revenue for my business.
⭐⭐⭐⭐⭐
Christina from Gisele Collection
I was a total beginner when it came to Facebook ads, and the idea of learning the entire process felt incredibly daunting. I wasn't sure what to anticipate, but with Full Suite Digital's help, the instructional videos were incredibly easy to follow. Additionally, having the option of one-on-one calls with Bec to ensure everything was set up correctly was a huge relief.
To my surprise, I began to see positive results almost immediately, achieving a 3x Return on Ad Spend (ROAS). What's more, I found that optimising the ads became quite enjoyable – it's almost addictive!
This experience has truly transformed my perception of Facebook ads, making it a much more accessible and rewarding venture.
What You'll Get As Our Student
Embarking on your Meta ads learning journey with us means you'll have access to a comprehensive range of videos, resources and tools designed to help you optimise and scale your Meta Ads with confidence.
📹 Step-by-step Videos
Our easy-to-understand modules take a step-by-step approach to guide you through the complexities of optimising Meta ads campaign. With a focus on achieving measurable results, these videos are designed to provide you with actionable insights that can be applied to your own business.
📃 Meta Ads Resources
Expand your knowledge base with our collection of Meta Ads resources.
👩🏫 1-on-1 Coaching Calls With Bec (If you are part of the DONE WITH YOU Meta Ads Program)
You'll get guidance and support from Bec, our resident Meta ads expert. Through the 1-on-1 live coaching sessions, Bec will be available to address any questions or concerns you may have, as well as provide personalised advice tailored to your unique business situation.
📱 BONUS: Meta Ad Audits
Get ready for an exclusive peek behind the curtain! With these audits, you'll get a firsthand look at how Bec works with her own clients — giving you insight into what she does and why she does it. This will be an invaluable resource in helping take your advertising know-how up a notch.
All of this for just US$34
Yes - you get the full course, step-by-step videos, resources, and tools to help you optimise and scale your Meta Ads, all for only $34. No hidden fees - just everything you need to start seeing real results.
See below for the full curriculum.
What's Inside The Course
Metrics and Optimisation
Have a deeper understanding of your numbers and utilise them to make a data-driven decision to improve your campaign performance.
✔ Customise your columns and set up a report inside Ads Manager
✔ Statistics to look at when budgeting
✔ What is MER and why determining your MER is important
✔ How to determine whether your campaign is performing well or not
✔ Optimise current campaigns, ad sets, and ads
✔ Assess the breakdown data and tweak your audience settings for optimal result
✔ Create your Facebook ad rules and minimise waste spend
Duplication
Duplication is one of my favourite tricks in setting up ads. Save time and create new campaigns quickly!
✔ Add existing ads into another campaign by duplication
✔ Add ads to a current campaign by duplication
Over The Shoulder Optimisation
Optimise with me! Optimisation is one of the challenging yet exciting part in Meta Advertising.
✔ Familiarise yourself with the ad optimisation process
✔ How to optimise your ad campaigns
✔ Learn my thought process as I optimise an ad account
✔ Assess the data and adjust your targeting strategy
BONUS: Meta Ad Audits
Get ready for an exclusive peek behind the curtain!
✔ Understand my best practices for marketing and advertising efforts
✔ Explore what actions to implement to increase conversions
✔ Watch as I do coaching calls and optimise campaigns
BONUS: Meta Ads & eCommerce Resources
Meta ads can be a bit overwhelming, especially with all the fancy terms and tools. These resources will help you have a head start in this field.
✔ End the confusion of advertising jargon with our Meta Ads Glossary
✔ Our walkthrough video will help you better understand the Meta Ads Library and how to use it
✔ Get a handy checklist that'll help you stay on the right side of Meta policies
We Practice What We Teach
- CLIENT TESTIMONIALS -
A sneak peek of what's inside!
- Introduction
- Meta Ads Mistakes Masterclass Slides
- Meta Security Checklist
- Meta Ad Policies (5:45)
- Meta Business Manager and Business Suite Quick Overview (5:15)
- An Overview Of Business Settings (6:42)
- An Overview of Ads Manager (8:53)
- Campaign Templates (9:37)
- Why Use Existing Social Media Posts As Ads (4:58)
- Lesson 1: Introduction (0:55)
- Lesson 2: Customising Columns (5:42)
- Lesson 3: How To Set Up a Report (6:21)
- Lesson 4: Facebook Ads Budget Calculator (7:03)
- Lesson 5: What is MER (3:42)
- Lesson 6: Facebook Ads KPI Tracker (5:49)
- Lesson 7: How To Determine If Your Campaign Is Performing Or Not (6:03)
- Lesson 8: Facebook Suggestions (2:38)
- Lesson 9: How To Optimise Your Ads (22:14)
- Lesson 10: Optimisation Workflow (7:24)
- Lesson 11: Optimising: Current Campaigns, Ad Sets and Ads In Bulk (13:02)
- Lesson 12: Optimising: Keeping an eye on the CTR & CPC (3:04)
- Lesson 13: The Learning Phase (4:36)
- Lesson 14: Frequency Of Your Ads (4:55)
- Lesson 15: Assessing The Data: Age and Platform (6:30)
- Lesson 16: Facebook Ad Rules (5:01)
