Meta Ads Tech Set Up

Set Up Your Account With Ease

Having trouble setting up your Met Ad account? Don't worry, we've got you covered! Our friendly step-by-step videos will guide you through the entire process, making it super easy for you to get started. Whether you're a beginner or just looking for some reassurance, this introductory course will ensure you set up your Meta Ad account correctly.

Our course will guide you through the essential steps to establish a strong foundation. You'll learn how to create your account, set up the Facebook pixel, and even connect your Shopify to the Facebook sales channel. Get your ad account ready for advertising today!

Why Setting Up Your Meta Ad Account Correctly Is Crucial?

🔒 Security

Before investing in Meta ads, it’s vital to ensure your ad account is properly secured. A hacked or compromised account can lead to lost access, wasted ad spend, and even damage to your brand’s reputation. Setting up strong security measures—like two-factor authentication, proper user permissions, and verified business details—protects your investment and gives you peace of mind that your campaigns are running safely.

👨‍👩‍👧‍👦 Audience Insights

Properly configured tracking tools, such as the Meta Pixel, provide valuable data on user behaviour. This data allows you to analyze how users interact with your website, enabling you to make data-driven decisions to optimise your ad campaigns.

📈 Attribution and Analytics

An accurate setup enables you to track conversions and attribute them to specific ad campaigns or sources. This information helps you understand the customer journey and make informed decisions about your advertising strategy.

💰 Retargeting

Setting up your ad account correctly allows you to implement retargeting campaigns. These campaigns target users who have already interacted with your brand, increasing the likelihood of conversions.

📋 Ad Account Management

If you plan to work with multiple team members or agencies, a well-organised ad account makes collaboration and access management more straightforward. You can assign roles and permissions to ensure that everyone has the appropriate level of access.

Why Choose This Course?

This course is designed to help eCommerce brands lay the perfect foundation for Meta advertising. You’ll learn how to properly set up your Business Manager, ad account, Pixel, and tracking systems - while also securing your account to protect your brand and ad spend. By the end, you’ll have everything in place and ready to confidently launch campaigns the right way.

Inside the Facebook Ads Tech Set Up course, you'll learn:

✔ Setting Up Your Business Manager and Ad Account: We'll guide you through the step-by-step process of creating and configuring your Business Manager and Facebook Ad account

✔ Understanding Pixel and Datasets: Learn how these tools play a pivotal role in measuring campaign success.

✔ Configuring Your Pixel for Success: Setting up and configuring your Meta Pixel to ensure it tracks user interactions and events, providing you with invaluable data for optimisation.

✔ Adding Facebook Page and Instagram Account: Integrate your Facebook Page and Instagram account with your Business Manager and Facebook ad account, streamlining your ad management.

✔ Connecting Shopify to the Facebook Sales Channel, enabling you to leverage the full potential of social commerce.

✔ Set up your payment settings

✔ Gaining Access to Client Assets: Explore the process of managing and accessing client assets effectively within the Facebook Ads ecosystem, a critical skill for agency and freelance marketers.

✔ Adding Partners and Sharing Assets in Facebook Business Manager

✔ Understanding Conversions API

✔ Secure your account: Discover best practices for enhancing the security of your Facebook ad account, safeguarding your valuable data and advertising assets.