Welcome to eCommerce Advertising
MODULE 1: Meta Ads Tech Set Up
-
FAQs (7:54)
-
Lesson 1: Introduction (0:54)
-
Lesson 2: Gaining Access To Client's Assets (For agencies, freelancers, VA's etc) (7:00)
-
Lesson 3: How To Create A Business Manager Account (1:59)
-
Lesson 4: Meta Business Manager and Business Suite Quick Overview (5:15)
-
Lesson 5: Bookmark Your Business Settings
-
Lesson 6: An Overview Of Business Settings (6:42)
-
Lesson 7: Set Up Your Business Info and Business Verification (2:01)
-
Lesson 8: Set Up 2-Factor Authentication (2FA) (1:24)
-
Lesson 9: Add an Instagram Account (0:43)
-
Lesson 10: Migrating Your Page and Ad Account into your Business Manager (1:39)
-
Lesson 11: How To Create An Ad Account (IF you don't already have an ad account) (1:00)
-
Lesson 12: Add Your Payment Settings (6:26)
-
Lesson 13: What is a Meta Pixel (4:09)
-
Lesson 14: Does Your Site Have A Pixel And Is It Working? (3:59)
-
Lesson 15: Pixel and Dataset Transition (1:27)
-
Lesson 16: Assign Assets (1:38)
-
Lesson 17: How to create your Meta Pixel & Connect To Shopify/Woocommerce (3:11)
-
Lesson 18: How To Set Up Your Facebook Pixel & Connect To Other Sites (ex, Squarespace, Wix) (2:17)
-
Lesson 19: Connecting Your Meta Pixel To Your Ad Account (0:58)
-
Lesson 20: What Is And How To Set Up Conversion API (3:53)
-
Lesson 21 (Only For Those Paying For The Extra Support): How To Add Me To Your Business Manager (1:36)
MODULE 2: Audiences
-
FAQs (3:02)
-
Lesson 1: Introduction (0:44)
-
Lesson 2: The Importance and Types Of Audiences (7:44)
-
Lesson 3: What Are Custom and Lookalike Audiences (7:22)
-
Lesson 4: How To Create Custom Audiences (27:25)
-
Lesson 5: Create A Lookalike Off The Pixel (5:30)
-
Lesson 6: Create Lookalike Audiences From Custom Audiences Part 1 (1:56)
-
Lesson 7: Create Lookalike Audiences From Custom Audiences (Fans and Followers) Part 2 (1:50)
MODULE 3: Using Existing Social Media Posts as Ads
-
FAQs (4:31)
-
Lesson 1: Introduction (1:00)
-
Lesson 2: Why Use Existing Social Media Posts As Ads (4:58)
-
Lesson 3: Choosing Social Media Posts That Comply With Meta's Ad Policies (5:45)
-
Lesson 4: What Posts To Use As Ads (7:49)
-
Lesson 5: Getting Your Facebook Posts Ready As Ads (7:31)
-
Lesson 6: Content Is King (5:55)
-
Lesson 7: Continuously Creating New Product Posts (1:51)
-
Lesson 8: Writing Ads In Creative Hub (5:55)
MODULE 4: Campaign Set Up: Preparation
-
FAQs (4:47)
-
Lesson 1: Introduction (0:58)
-
Lesson 2: What is a Campaign, Ad Set and Ad? (7:48)
-
Lesson 3: An Overview of Ads Manager (8:53)
-
Lesson 4: What are TOF, MOF, BOF? (4:22)
-
Lesson 5: Naming Conventions (11:15)
-
Lesson 6: The Different Types of Campaign Objectives (2:42)
-
Lesson 7: Which Campaign Objective To Use (3:03)
-
Lesson 8: Ad Placements (5:44)
-
Lesson 9: Facebook Ad Policies (5:45)
-
Lesson 10: The Difference Between ABO vs CBO (Advantage Campaign Budget) Part 1 (8:03)
-
Lesson 11: The Difference Between ABO vs CBO (Advantage Campaign Budget) Part 2 (4:12)
MODULE 5: Campaign Set Up: Let's Now Set Up Your Ads
-
FAQs (4:47)
-
Lesson 1: Introduction (0:45)
-
Lesson 2: Let's Talk Budget (1:58)
-
Lesson 3: Setting Up TOF Video Creative (17:09)
-
Lesson 4: Setting Up TOF Image Creative (10:14)
-
Lesson 5: Setting Up More Ad Sets In The TOF (12:08)
-
Lesson 6: Consistently Find New Audiences (3:36)
-
Lesson 7: Book your 1:1 Coaching Calls
-
Lesson 8: Why And How To Set Up URL Parameters (5:25)
-
Lesson 9: How To View Your URL Parameters Inside Your GA4 (6:25)
-
Lesson 10: How To Set Up Creative Hub Ads (1:45)
-
Lesson 11: Setting Up MOF/Retargeting (12:29)
-
Lesson 12: What Is And How To Create An Advantage+ Shopping Campaign (14:38)
-
Lesson 13: Which BOF Should I Set Up? (2:18)
-
Lesson 14: Setting up BOF Manual Audience/Retargeting (11:10)
-
Lesson 15: Request a review on Catalogue Items (3:45)
-
Lesson 16: Setting up BOF Using the Catalogue OR (13:56)
-
Lesson 17: Setting up BOF Using the Catalogue: Collection Ads (8:07)
-
Lesson 18: Excluding Custom Audiences (4:36)
-
Lesson 19: How To Request A Review On Rejected Ads (4:26)
-
Lesson 20: If Ads are still in review after 24hrs (2:06)
MODULE 6: Your Next Steps
MODULE 7: Metrics and Optimisation
-
FAQs (1:59)
-
Lesson 1: Introduction (0:55)
-
Lesson 2: Book your 1:1 Coaching Calls
-
Lesson 3: Customising Columns (5:42)
-
Lesson 4: How To Set Up a Report (6:21)
-
Lesson 5: Facebook Ads Budget Calculator (7:03)
-
Lesson 6: What is MER (3:42)
-
Lesson 7: Facebook Ads KPI Tracker (5:49)
-
Lesson 8: How To Determine If Your Campaign Is Performing Or Not (6:03)
-
Lesson 9: Facebook Suggestions (2:38)
-
Lesson 10: How To Optimise Your Ads (22:14)
-
Lesson 11: Optimisation Workflow (7:24)
-
Lesson 12: Optimising: Current Campaigns, Ad Sets and Ads In Bulk (13:02)
-
Lesson 13: Optimising: Keeping an eye on the CTR & CPC (3:04)
-
Lesson 14: The Learning Phase (4:36)
-
Lesson 15: Frequency Of Your Ads (4:55)
-
Lesson 16: Assessing The Data: Age and Platform (6:30)
-
Lesson 17: Facebook Ad Rules (5:01)
MODULE 8: Duplication
MODULE 9: Over The Shoulder Optimisation
MODULE 10: Scaling
MODULE 11: A Campaign To Gain Facebook Fans and Retarget
Module 12: Other Campaigns That You Can Create
One Campaign Sales Blueprint (Perfect For Black Friday and Other Sales)
Congratulations! But it is only the beginning 🥳
Facebook Ads Resources
BONUS: eCommerce Resources and Tools
BONUS: Facebook Ad Audits
